Articles

Short, practical reads on technology leadership, diligence, and scale.

Speaker business One score ranks you. It doesn't tell you what to do.

Version 1 was built to read a room. Version 2 reads a person. That's the whole difference, and it took a year.

Findability Now to get it found

Being found in the AI era isn't magic, and it isn't a guru tax. It's structure you can build yourself.

Design case study I rebuilt my publishing company's website in one afternoon

Two AI tools, no agency, no dev team. But the lesson wasn't the speed.

Strategy Automate the complicated. Stay human on the complex.

Two kinds of hard. AI handles one of them brilliantly. It's not the one you think.

Speaking I Gave Away a Free Tool at GSS 2026. Here's the Framework Behind It.

Four words. A free tool. A 25-year-old lesson. That was the workshop.

Playbook Use the tool. Don't be a tool.

AI is not your adversary. It's your favorite intern. Treat it accordingly.